Is "consultant" a four letter word...
or can a consultant be a valuable resource?

Let's face it. As business owners and managers, we have mixed emotions about consultants. In some cases, we have chosen a consultant the same way we place a bet at the horse races. Sometimes, we like the name and we put our money down. Other times, we study their past history and place our bet.

The major difference between betting on a horse race and using a consultant is the limit on the investment. That is, in a horse race, we place a single limited-value bet, and we can measure the results. With a consultant, we sometimes provide a blank check (perhaps with some upper limit), and we often cannot measure the return on our investment.

There is no magic to choosing a consultant and to getting to the winner's circle in business. However, remember that unlike the horse race, where you are the casual bettor, in business you are the trainer, jockey, and even stable hand.

Every week or two, we will be addressing various topics to help you with the process. ... and, of course, we are more than willing to respond to your questions.
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